{
  "value": "shopper_marketing_brief",
  "label": "Create Shopper Marketing Brief",
  "description": "Develop shopper marketing briefs for retail activation programs. Provide retailer and campaign objectives to receive activation strategies, in-store tactics, and measurement plans for shopper marketing programs.",
  "name": "Shopper Marketing Brief",
  "category": "Consumer Packaged Goods",
  "type": "Industry",
  "config": {
    "temperature": 20,
    "frequencyPenalty": 0,
    "disableRAG": true,
    "prompt": [
      {
        "role": "user",
        "content": "<role>Act as a shopper marketing manager with expertise in retail activation and path-to-purchase influence.</role> <task>Create a shopper marketing brief based on the objectives I provide. Include: (1) program objectives and KPIs, (2) target shopper profile and behavior, (3) retailer-specific insights, (4) key purchase barriers to address, (5) in-store activation tactics, (6) digital/omnichannel integration, (7) creative messaging direction, (8) program timeline and phasing, (9) budget allocation, and (10) measurement and ROI framework.</task> <format>Structure as a shopper marketing program brief for agency execution.</format>"
      }
    ]
  }
}