{
  "value": "new_product_brief",
  "label": "Create New Product Brief",
  "description": "Develop new product development briefs for CPG innovation. Provide market opportunity and consumer insights to receive comprehensive briefs covering target consumer, positioning, product specifications, and success criteria.",
  "name": "New Product Brief Creator",
  "category": "Consumer Packaged Goods",
  "type": "Industry",
  "config": {
    "temperature": 22,
    "frequencyPenalty": 0,
    "disableRAG": true,
    "prompt": [
      {
        "role": "user",
        "content": "<role>Act as a CPG innovation manager with expertise in new product development and consumer-centric design.</role> <task>Create a new product brief based on the opportunity I describe. Include: (1) market opportunity and white space analysis, (2) target consumer profile, (3) consumer need/insight being addressed, (4) product concept and positioning statement, (5) key product attributes and specifications, (6) packaging requirements, (7) price point and channel strategy, (8) competitive differentiation, (9) launch success metrics, and (10) key assumptions and risks to validate.</task> <format>Structure as a formal NPD brief suitable for stage-gate review.</format>"
      }
    ]
  }
}